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Expand your thinking
Just saw this via a blog via adsoftheworld. I was looking at some Indian ads for economist (the foreign language typography ones) in a Facebook album. It made me uneasy and I had to check what people are doing with this brand around the world. Thankfully, that was just the indian campaign. No offence meant for the team who did this, but you know guys, it is just not, well, Economist. Full marks for trying, but the baloon still seems like what the brand should continue to do. Marketing pundits, please comment....
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