Speedy Installation

Yesterday I spotted something utterly unbelievable - an offline billboard for Google Chrome! I was driving on the western express highway, and this was the only billboard that stuck out like a sore thumb. The white billboard sported a yellow folder icon that read "install speed". The subhead recommended that I must install the new, faster browser from Google! Now this led to a few questions-

1) Does Google need outdoor advertising?
2) Who is it talking to? The Internet savvy population of India already knows about Chrome and given it a fair try. (heck, the familiar shiny ball was what made me look at it in the first place!) and those who are yet to be introduced to the World Wide Web would not know what a ‘faster browser’ is.
I think we are too hardened by the low bandwidth and the familiar buffering icon to care about a faster browser anyway (not to dispute the fact that it is).
3) Why are they calling Chrome new? Its first public stable release was on 11 December 2008! And these things don't take time to reach Indian shores as some popular Apple products do.
4) Was the billboard needed by the agency to enter some award category? But I am afraid this does not look like award material.

The questioning didn’t end there! In the evening I saw the second billboard at Shivaji Park. The only change was the folder icon. Now it was red!...More questions -
5) Why? Was there any danger in installing it? Or did the production guy suggest it should be red since yellow does not look so great on white (whatever might be the convention)?
6) why is Google letting this happen? Are these the same guys who approved the brilliant speed test commercials?

If anyone knows the answer to any of the questions above, do write. I probably will read it in Chrome.